Professional Communication:
Communicate with Intent, Influence, and Impact
In today's competitive environment, being a functional communicator isn't enough. This 8-week accelerated course is designed to transform you into a highly intentional and influential leader. You will move beyond simply conveying information and learn to master the art of building rapport, inspiring action, and navigating complex professional relationships with confidence and authenticity.
About This Course
This program is engineered to bridge the critical gap between professional expertise and financial acumen. It equips managers, project leads, and senior specialists with a practical command of business numeracy. The curriculum is designed to empower you to analyze performance, justify decisions, and build compelling, data-driven proposals that secure executive buy-in. By focusing on direct application within your current role, the course transforms abstract financial concepts into a powerful toolkit for professional influence and strategic contribution.
Course Details
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Accreditation: LSMM College
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Credit Value: 30 Credits
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Total Qualification Time (TQT): 300 Hours
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Duration: 8 Weeks (Accelerated Professional Pace)
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Format: 100% Online, Blended (Live Webinars & On-Demand Content)
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Assessment: Professional Portfolio (Reflective Journal & Capstone Project)
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Pacing: 37.5 Hours Per Week (10 Guided Learning, 27.5 Applied Practice)
What You Will Learn
Gain the essential quantitative skills to drive decisions and demonstrate value.
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📊 Financial Statement Analysis: Learn to read and interpret Income Statements, Balance Sheets, and Cash Flow statements to diagnose business health and performance.
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📈 Investment Appraisal: Master the formulation of a business case using core metrics like Return on Investment (ROI) and Payback Period to prove the financial merit of your initiatives.
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💰 Budgeting & Forecasting: Develop the ability to build, analyse, and defend departmental or project budgets, enabling better resource planning and performance management.
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📉 Practical Data Analysis: Apply foundational statistical concepts to business data, allowing you to identify meaningful trends, separate signal from noise, and uncover actionable insights.
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🎨 Data Visualization & Storytelling: Acquire the skills to translate complex data sets into clear, persuasive charts and graphs that communicate a compelling narrative to stakeholders.
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🗣️ Structuring a Proposal: Learn to synthesize financial data, quantitative analysis, and a strong narrative into a cohesive, professional proposal designed for a senior leadership audience.
Who This Course Is For
This course is specifically designed for experienced professionals in non-financial roles who need to leverage quantitative skills for greater impact.
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Department Managers (Marketing, HR, Operations, IT): Seeking to build stronger budget proposals and demonstrate the financial contribution of their teams.
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Project & Product Managers: Tasked with creating business cases for new products or initiatives and tracking their financial performance.
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Senior Consultants & Agency Leaders: Who need to ground their strategic recommendations in robust financial analysis to win client trust and larger projects.
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Aspiring Leaders & High-Potentials: Professionals identified for leadership tracks who need to develop the financial literacy expected at the executive level.
Key Takeaway
Upon completion, you will possess not only new skills but also tangible assets for your career.
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✅A Professional Portfolio: A polished collection of your work, including a fully-realized business case, demonstrating your new capabilities to current and future employers.
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✅A Data-Driven Business Case: A complete, 2,500-word proposal for an initiative at your company, ready for presentation. This is a real-world tool, not just a theoretical exercise.
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✅An Accredited Qualification: 30 professional-level credits from LSMM College, providing a formal, credible recognition of your advanced skills.
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✅A Reusable Toolkit: A set of frameworks, spreadsheet models, and analysis techniques that you can apply repeatedly to future business challenges.
Course Modules
A structured 8-week journey from foundational concepts to professional synthesis.
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Week 1: The Language of Numbers: Distinguish between vanity metrics and the Key Performance Indicators (KPIs) that truly drive business value.
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Week 2: From Data to Decisions: Analyze core financial statements to understand the financial health and operational drivers of an organization.
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Week 3: The What-If Machine: Build practical budgets and forecasts to plan for future scenarios and manage resources effectively.
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Week 4: Is It Worth It?: Apply investment appraisal techniques (ROI, Payback) to determine the financial viability of projects and purchases.
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Week 5: Spotting the Trend: Use basic statistical tools to analyze business data, identify significant patterns, and inform decision-making.
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Week 6: Painting with Numbers: Master the principles of effective data visualization to create charts that are clear, honest, and persuasive.
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Week 7: The Art of the Ask: Integrate financial analysis, data visualization, and narrative into a single, compelling business proposal.
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Week 8: Capstone Synthesis: Finalize and polish your Professional Portfolio, consolidating your learning into a career-ready asset.
Why Choose This Course
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✅Work-Integrated Learning: Our "Living Lab" methodology is a core differentiator. The course is structured so you apply concepts directly to your job in real time. This makes the learning immediately relevant and ensures you generate value for your organization from the very first week.
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✅Focus on Professional Application: The final assessment is not an academic exam. It is the creation of a professional portfolio centred on a data-driven business case—a tangible asset that demonstrates your competence in a practical, real-world context.
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✅Engineered for Professionals: The blended format respects your schedule, combining flexible on-demand learning with live, expert-led webinars. The content is curated to be practical and immediately applicable, avoiding purely academic theory in favor of actionable skills.
Are You Ready to Become the Most Influential in the Room?
The next stage of your career will be defined by your ability to connect your vision to the bottom line. This course is the essential bridge between your current expertise and your future leadership potential.
It is a structured pathway to transform you from a valued specialist into an essential strategic partner. Gain the confidence and credibility to not just participate in strategic conversations, but to lead them. Take the definitive step, invest in your influence.